DESIGN SKILLS
FIGMA
MIRO
SKETCH
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE INDESIGN
LOGO + BRANDING
BRAND DEVELOPMENT
BRAND MANAGEMENT
CORPORATE IDENTITY
USER EXPERIENCE (UX)
USER INTERFACE (UI)
PROTOTYPING
APP DESIGN
PRODUCT DESIGN
RGB WORKSPACE
ADVERTISING
UX WRITING
CONCEPT DEVELOPMENT
PRODUCT DEVELOPMENT
GRAPHICS + ICONS
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
SIGNAGE + DISPLAYS
MARKETING MATERIALS
PHOTOGRAPHY
PHOTO EDITING
COLOR CORRECTION
FEATURED WORK
TurboTax Answers is a design response to the company’s aging and clunky online support space — a missed opportunity to deeper engage and eventually enroll millions of unconverted users. The target was to design a mobile-forward web experience providing visitors with the most powerful tax and product support tool available.
ROLE
SENIOR UX DESIGNER
VISION LEAD
DESIGN OWNER
SOLE STRATEGIST & DESIGNER
MORE DESIGN PROJECTS
PROJECT 01
BULLS x ZENNI
The Chicago Bulls' Basketball franchise’s Box Suite promo branding at United Center in Chicago, IL
ROLE
ART DIRECTOR + DESIGNER
TIMEFRAME
SPRING 2022
Based in Marin County, California, Zenni offers both trendy and affordable eyewear for men, women, and children. With over 33 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls and San Francisco 49ers.
As an Art Director, I directed and designed materials to promote Zenni Eyewear in a private Box Suite viewing room at the Bulls’ stadium, United Center.
Shelf Cards
6x3’ Banners
Mirror Sticker • Unique letterforms based on Zenni logo created by Zack Vieira
Box Suite Video
Logo Evolution Proposal
PROJECT 02
BRILLIANT EARTH
Ethically-sourced diamond and gem fine jewelry retailer in San Francisco, CA.
ROLE
SITEWIDE CREATIVE OWNER
TIMEFRAME
2014 – 2020
As their sole in-house graphic and ux/ui designer—a role more akin to that of a company’s Creative Director—I was entrusted with developing and managing the visual identity of Brilliant Earth, and advancing design standards throughout their digital presence.
Within the first six months, my concepts and methods strengthened the brand and enhancing the user experience. My visual strategies (put through rigorous a/b testing) were consistently on trend, exciting and bold, and focused on the company’s growth and competitiveness within the market.
Brilliant Earth Home Page [desktop] and Promo Lookbook [mobile].
Brilliant Earth product description page [desktop].
PROJECT 03
BILLIE EILISH CALENDAR
Billie Eilish is an American singer and songwriter based in Los Angeles, CA.
ROLE
FREELANCE DESIGNER
TIMEFRAME
SUMMER 2020
Brown Trout Publishers—the leading manufacturer of calendars, daily planners, and journals—hired me to design a 2021 wall calendar for their client Billie Eilish.
PROJECT 04
ICON
Classic automotive restoration &refurbishing company in Los Angeles, CA
ROLE
FREELANCE WEB DESIGNER
TIMEFRAME
MARCH 2020
Icon specializes in updating cult classic Sport Utility Vehicles (60s/70s Toyota Land Cruisers and Ford Broncos) with modern features and amenities. While their product is meticulously designed, their website still had that pre-responsive clunkiness—a style whose death gave way to an era of lavish minimalism and breathing space with the adoption of vertical scrolling.
My revamp demonstrated how an interactive marketing tool like a website can not only be highly functional, but unfold before you luxuriously like a beautifully designed coffee table book or brochure.
PROJECT 05
KYOCARE.COM
Learning center for autism behavioral therapy in Oakland, CA.
ROLE
PROJECT CREATIVE DIRECTOR
TIMEFRAME
SUMMER 2020
I served as Creative Director of the company rebrand and website rebuild—taking new brand identity guidelines and bringing them to life. This project included developing and building an entirely new website, and consistent, on-brand designs and branding collateral for all of Kyo's marketing channels. I created icons, illustrations, and computer graphics as part of this build. The rebrand and site has been extremely well-received by the leadership team, clients, and staff alike.
PROJECT 06
NEKTR BRANDING + APP DESIGN
Nektr is a home plant-watering management app.
ROLE
FREELANCE DESIGNER
TIMEFRAME
WINTER 2021
These designs are the result of a UX/UI test I completed for a prospective employer. I ultimately took a position with another company, however the work illustrates my understanding of, and proficiency for, user interface or experience design across any and all media.
PHOTOGRAPHY
DIGITAL PHOTOGRAPHY
FILM PHOTOGRAPHY
RAW IMAGES
CONCEPT
STAGING
LIGHTING
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
FILM DEVELOPMENT
PHOTO PRINTING
TRIPOD + STABILIZERS
ADOBE PHOTOSHOP
TOOL DEVELOPMENT
PHOTO MANIPULATION
SHOWN
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
ANNIE BACON
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CONCEPT
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
WOLF + CROW
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CONCEPT
STAGING
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
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DIGITAL PHOTOGRAPHY
CONCEPT
STAGING
LIGHTING
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
B+W FILM SERIES
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FILM PHOTOGRAPHY
RETOUCHING
FILM DEVELOPMENT
PHOTO PRINTING
ADOBE PHOTOSHOP
TRIPOD + TECH
VIDEOGRAPHY
ADOBE PREMIERE
ADOBE AFTER EFFECTS
DIRECTION
CINEMATOGRAPHY
EDITING
COLOR GRADING
SET DESIGN
STORYBOARDING
SCRIPT WRITING
SHOOT MANAGING
PROP DESIGN
PROP BUILDING
COSTUME DESIGN
HAIR + MAKEUP
PRODUCTION PLANNING
CASTING
LIGHTING
SPECIAL FX
MOTION GRAPHICS
SOUND DESIGN
SCORE COMPOSITION
MUSIC VIDEO
Having produced a music track for artist LLHEWELLYN, I went on to produce the music video for it. I began by translating the artist’s rough ideas into concrete themes, storylines, storyboards, stylistic mood boards, and finally shot sequences. I aided in fleshing out his costume, advised on his make-up application, and cut and styled his hair for the shoot.
I directed the production functioning as both cameraman and choreographer, guiding the artist's performance for on-screen impact. Assisted by a lighting tech, I utilized a rear projector technique I developed on a previous shoot.
I wanted the artist hanging upside-down in certain shots, so I built a weight-bearing frame and harness system from which to suspend his body. I designed and built a VR visor prop as well that utilized an iPhone screen for effect.
Finally I edited the footage, which involved color grading, footage manipulation, and special fx.
DIRECTION
CINEMATOGRAPHY
EDITING
COLOR GRADING
SET DESIGN
STORYBOARDING
SCRIPT WRITING
SHOOT MANAGING
PRODUCTION PLANNING
PROP DESIGN
PROP BUILDING
COSTUME DESIGN
HAIR STYLING
LIGHTING
SPECIAL FX
MOTION GRAPHICS
SOUND DESIGN
SCORE COMPOSITION
THE VIDEO
BEHIND THE SCENES
SCREEN STILLS
KICKSTARTER VIDEO
WOLF & CROW is a two-piece music outfit based in San Francisco, CA. Their debut album ‘Folklore’ (available on Spotify) required making a crowd funding campaign. This video was the main promotional device for that campaign. It was an appeal being made to the viewer to assist these artists with their ‘dream’ of recording an album. Therefore it required visual intrigue, compelling storytelling, and an emotional connection with the subject — all concisely communicated in a 5 minute timeframe.
As one half of the membership (the “Crow”), I was not only a subject in the film short, but also the director, production manager, concept creator, choreographer, location scout, and editor.
The video was ultimately a success raising almost $2k more than the target goal.
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DIRECTION
CINEMATOGRAPHY
EDITING
COLOR GRADING
SET DESIGN
STORYBOARDING
SCRIPT WRITING
SHOOT MANAGING
PROP BUILDING
COSTUME DESIGN
STYLING
PRODUCTION PLANNING
MOTION GRAPHICS
SOUND DESIGN
SCORE COMPOSITION
COOKING VIDEO
The TJ GOURMET is a video series featuring ‘yours truly’ teaching viewers how to cook fast, simple recipes using ingredients found only at Trader Joe’s grocery stores.
In this example, I cook a beef stew in 30 minutes.
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DIRECTION
CINEMATOGRAPHY
EDITING
COLOR GRADING
SET DESIGN
STORYBOARDING
SCRIPT WRITING
COSTUME DESIGN
STYLING
MOTION GRAPHICS
ILLUSTRATION
HAND ILLUSTRATION
HAND PAINTING
HAND INKING
DIGITAL ILLUSTRATION
3D MODEL SKETCHING
ANIMATION
CONCEPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
FESTIVAL POSTER ART
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DIGITAL ILLUSTRATION
CONCEPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
PLANTABLE POSTCARD
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DIGITAL ILLUSTRATION
CONCEPT
PRINTING
PAPER SOURCING
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ICON DESIGN
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DIGITAL ILLUSTRATION
CONCEPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
MUSIC + AUDIO
SOUND DESIGN
COMPOSITION
MUSICAL ARRANGEMENT
RECORDING
ENGINEERING
VOCALS
GUITAR
PIANO
DRUMS
MIDI INSTRUMENTS
MIC TECH + EQUIPMENT
MIXING
SOUNDPROOFING
AVID PROTOOLS
LOGIC PRO
ELECTRONIC MUSIC
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COMPOSITION
MUSICAL ARRANGEMENT
RECORDING
ENGINEERING
MIDI INSTRUMENTS
MIXING
LOGIC PRO
FULL PRODUCTION MUSIC
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COMPOSITION
MUSICAL ARRANGEMENT
RECORDING
ENGINEERING
VOCALS
GUITAR
PIANO
DRUMS
MIDI INSTRUMENTS
MIC TECH + EQUIPMENT
MIXING
LOGIC PRO
ABOUT ME
What does a person do who wants to DO EVERYTHING?
In my case, I divided my time into several parallel lives. I built a career in design while simultaneously pursuing music. I’d construct a web app for an online magazine or design a catalog during the day, and then work on recording an album that night. I’d roll out a new collection campaign one week and then throw a two-hundred person event that weekend.
The truth is that I’ve witnessed the skills and experience I’ve gained on each of these coexisting paths cross over and enhance my perspective, understanding and abilities in the adjacent field. It all factors in one way or another.
In this next leg of my career, I’d love that position where I can apply the total summation of my professional skills—all of them—those from my design life and those from each of my passion projects as well. Let’s make something great together.
I look forward to meeting you.
—Zack
COLOPHON
© ZACK VIEIRA CREATIVE