ICON VEHICLES
ROLE: FREELANCE DESIGNER
Icon specializes in updating cult classic Sport Utility Vehicles (60s/70s Toyota Land Cruisers and Ford Broncos) with modern features and amenities. While their product is meticulously designed, their website still had that pre-responsive clunkiness—a style whose death gave way to an era of lavish minimalism and breathing space with the adoption of vertical scrolling.
My revamp demonstrates how an interactive marketing tool like a website can be both highly functional and unfold before you luxuriously like a beautifully designed coffee table book or brochure.
ICON WEBSITE [DESKTOP]
LOGO REFINEMENT
SHOWN
BRAND STRATEGY
LOGO REFINEMENT
WEB DESIGN
PHOTO EDITING
COLOR CORRECTION
COPYWRITING
GRAPHICS + ICONS
CONCEPT DEVELOPMENT
TYPOGRAPHY
ICON WEBSITE [MOBILE]
