BRILLIANTEARTH.COM
ROLE: CREATIVE OWNERSHIP + DESIGN
Brilliant Earth is an ethically-sourced diamond and gem fine jewelry retailer in San Francisco, CA.
As their sole in-house graphic and ux/ui designer — a role more akin to that of a company’s Creative Director—I was entrusted with developing and managing the visual identity of Brilliant Earth, and advancing design standards throughout their digital presence.
My concepts and visual strategies were consistently on trend, exciting and bold, and focused on the company’s growth and competitiveness within the market. Within the first six months, my methods strengthened the brand while enhancing the user experience, and when put through rigorous a/b testing, showed to improve engagement across all devices.
UX DESIGN EXTENDED PORTFOLIO CREATIVE EXTENDED PORTFOLIO
B.E. HOME PAGE [DESKTOP]
B.E. PRODUCT DESCRIPTION PAGE
LOGO REDESIGN [2018]
Simplified ‘lotus’ logo. Replaced ‘prickly’ serif typeface with modern-elegant humanist sans serif.